Promotional products are beneficial for your company or brand if you know which products your clients or customers would love to use. We always stumble upon selecting the appropriate promotional giveaway but there is no such thing as right product for your company. With right strategies and tips one can choose right promotional merchandise which might help boost your company and brand awareness. There isn’t any hard-and-fast rule for choosing your product but with given tips you might able to flee away some of your dilemmas.
Selection of the products should be done concerning the quality, trend and demand in the market. It would be easy cakewalk for you if you are known to the strategies behind the various successful promotional ideas.
There are many ways and steps for choosing the perfect promotional products.
Out of those many, let’s put some light on these edifying 7 tips:-
1) Target your promotional gifts
Your promotional products must target the interest of your customers. With the changing world and trends, people’s likes and interests also changes with lightning speed and then you need to stop and think. You must provide a product which should give a long-lasting memory to your customer or employee about your service. For e.g. we all know Justin Bieber is coming to India for his Purpose tour so event companies can giveaway promotional T-shirts of custom printed to the early registers of the concert. This might make your audience prompt to buy the tickets.
2) Product should spread awareness about you
In lieu of taking good care of your customer’s like, you should forget the motive behind using these promotional products. You should be creative enough to transfer your message to the public and hence helping in drawing people towards your company. Supposedly, if your company is leading TV channel then you can get customized pen drives of logo shaped.
3) Quality and quantity matter but you should think about your budget too.
You can’t give iPods and iPhones to all of your employees as it is over the budget. If you want to give promotional products to masses then you should also think about the money. There are also various budget-friendly products in market like pens, stylus, key chains and etc.
Well it’s not your fault if you like any product and can’t make use of it because it’s not in your budget. Quantity and quality matters but you should think about the expenses also and who said cheaper products are not good. One should know how to select and the strategy to use those products, if you know that then everything is easy for you.
4) Product should relate to your business
Promotional products are makes no benefit, if they are not connecting with the theme of your business, after all you are using them to let people know about our work and motive. The creative products should subject to your company’s theme like if your company is related to technology, you can have a look on these products we have here. Whatever product you are distributing or giving, should emphasize your business. IT companies can giveaway some tech savvy products like power banks, USBs, electronics stuff.
5) Time and place
One of the most important thing is that you should know who, when and where you product will be used. You should just not use any product but also think about when your customer or employees will be using them. All these products are medium to spread awareness about your company to people. For example, if your target audience includes a large number of people that live in Cherrapunji, giving away umbrellas would be probably the best choice you could make for brand awareness.
6) Products with long life
Endurance of any gift is very much important, so we need to select gift which will last longer time. The items should be the one which could be used for a longer period of time. Your clients would like to keep some of your products as memory for your good service and also would like these items which can be used for long. For e.g. Pen stands, Diaries, T-shirts have longer duration of lifeline.
7) Distribution and targeted group should also be focused on.
You should not always think about the group to be your employee or your business clients while distributing your products for promotion. But also consider the group’s strength and whom you are gifting. If you are leading company of entertainment industry then you should target and promote in movie and cinema halls. And while giving a smile on their face you can also promote by gifting them products which they can use often.
“Customshape.in offers range of products for promoting so that corporations can purchase for their employees and workforce. They provide customized power banks, mobile accessories, USB drives,apparel,bags, backpacks, etc. They also provide office accessories such as personal diary, dairy planner,calendars, calculators, clocks, with engraving your company’s or your brand name.”